With the aim to fight “Italian Sounding”, the widespread problem of products passed off as Italian when in fact they’re produced, cheaply, somewhere else, the non-profit organization Reliabitaly has created a free app that allows shoppers to check if the product they’re buying is indeed Made in Italy and of Italian Origin. Once people got the app, they can use it to scan the code of the item they want to purchase and find out if it’s authentic or not, along with many informations about the item itself and how it was made. Reliabitaly verifies the production methods, from raw materials to processing, to guarantee not only that a product is made in Italy, but also that it is made following those quality standards that have made the ‘Made in Italy’ such a coveted brand around the world.
